Video is one of the most powerful tools a nonprofit can use. It builds trust, stirs emotion, and inspires action. At JSB Video, we help mission-driven organizations make their events more impactful — before, during, and after the big day.

If you’re planning a fundraising event, here are 10 simple but effective ways to use video to boost engagement and increase donations.

1. Tell Your “Why” with a Fundraising Intro Video

Start strong. A 60–90 second video that introduces your cause, shares your mission, and spotlights who you help sets the emotional tone early. This kind of content is perfect for pre-event emails and social media.

2. Send a Save-the-Date Video

Replace the basic email blast with a fun, shareable video. Highlight the date, theme, and what makes your event special. Visual invites are more memorable — and more likely to get shared.

3. Highlight Beneficiary Stories

Before the event, publish short videos from people you’ve helped. Authentic, emotional testimonials build trust and remind viewers of the real-world impact of their support.

4. Preview Auction or Raffle Items

Show off big-ticket items with short teaser videos. Whether it’s a vacation, artwork, or rare memorabilia, a quick look builds excitement and encourages early bidding interest.

5. Kick Off with a Welcome Video

Open your event with energy. A short welcome video can set the tone, recognize sponsors, and warm up your audience before the fundraising appeal begins.

Tip: Use footage from last year’s event, mixed with voiceover or animated text.

6. Show Your Mission During the Ask

Instead of only speaking about your impact, show it. A tight, emotional video during the donation moment helps donors visualize the good their money will do.

7. Go Live for Online Supporters

Livestream key moments — opening speeches, performances, or the donation total reveal. It brings your digital audience into the room and expands your reach.

JSB Video Note: We offer live streaming setups tailored to nonprofit budgets.

8. Post Real-Time Impact Updates

During the event, display a video or slideshow showing real-time progress: donations raised, milestones hit, or how funds will be used. It builds momentum and urgency.

9. Say Thanks with a Video

Send a thank-you video the next day. Keep it short and sincere. Feature your team and maybe a few clips from the night. Gratitude goes a long way — and keeps donors engaged.

10. Share a Highlight Reel

Capture the magic. A 1–2 minute highlight video from your event helps you promote next year’s fundraiser and keeps your mission top of mind.

Pro Tips for Better Fundraising Videos

• Keep them under 2 minutes

• Always include a clear call to action

• Add captions for silent viewing

• Film in good light with clean audio — or hire JSB Video

• Repurpose clips across email, website, and social platforms

Final Thoughts

When used strategically, video doesn’t just enhance your event — it multiplies your reach, deepens your story, and inspires action. Whether you need full video production or just want advice on where to start, JSB Video is here to help.

📞 Let’s talk about your next event. Get in touch here