If you’re a business owner, marketer, or content creator who hasn’t yet embraced video marketing, now is the time. Video has rapidly become the most effective tool for engaging audiences, boosting conversions, and growing your brand. But starting out can feel overwhelming—especially if you’re new to video.

Fortunately, you don’t have to do it alone. Partnering with a video production company like JSB Video can help you unlock the full potential of video marketing while allowing you to focus on your core business. In this blog, I’ll break down the steps you should take to get started with video marketing—and how partnering with the right video production company can make all the difference. Let’s dive in!

1. Start with Your Goals

Before you even pick up a camera, think about why you’re creating videos in the first place. What are you hoping to achieve?

• Are you looking to increase brand awareness?
• Do you want to generate more leads?
• Are you aiming to educate your audience or explain your product?

Once you define your goals, you can tailor your video content to fit those objectives. For example, a brand awareness video might focus on telling your company’s story, while a lead-generation video could include a clear call to action to sign up for a free trial.

A professional video production company can help clarify these goals, ensuring that your video content aligns with your business objectives. At JSB Video, we work closely with clients to develop a customized strategy that supports long-term growth and success.

2. Focus on Your Audience

Your audience should always be at the center of your video strategy. Ask yourself:

• Who is your target audience?
• What challenges do they face, and how can your product or service help solve them?

When you create videos with your audience’s needs in mind, you’ll build stronger connections and keep them coming back for more. But understanding your audience and crafting content that speaks directly to them can be challenging.

That’s where JSB Video comes in. We specialize in developing video content that resonates with your audience, building engagement and fostering trust. From initial planning to the final cut, we ensure that your videos are tailored to meet the needs of your ideal customers.

3. Choose the Right Type of Video

Not all videos serve the same purpose. Here are some popular types of videos that can work for different aspects of your business:

• Brand Storytelling: These videos focus on the narrative behind your brand. They highlight your company’s mission, values, and unique history to build a deeper emotional connection with your audience. This content is perfect for building brand loyalty and attracting customers who align with your values.
• Explainer Videos: Perfect for breaking down how your product or service works. These videos simplify complex concepts, helping your audience understand what you do and why it matters.
• Social/Educational Content: Quick, engaging videos designed for platforms like Instagram, LinkedIn, or TikTok. These deliver educational value or tips in a short, impactful format that builds credibility and keeps your brand top-of-mind.
• Sales Tools: These videos are directly tied to your sales strategy. Product demos, customer testimonials, and tradeshow reels help move prospects down the funnel by showcasing the real benefits of your offering. Tradeshow reels, in particular, are a powerful way to engage prospects at in-person events, highlighting your best products and services while driving traffic to your booth. These high-impact, visually engaging videos make sure your brand stands out from the competition.

With JSB Video, you don’t have to worry about which format is right for you—we guide you through the process, selecting the best video types to match your business goals.

4. Keep It Simple (Especially at First)

When you’re starting out, it’s tempting to dive into complex video production, but simplicity is key. Many successful brands start with basic, authentic content before investing in higher-budget productions.

Here’s what you need to focus on:

• Lighting: Good lighting is essential. Natural light works well, so film near a window or use affordable lighting setups.
• Audio: Invest in a decent microphone to ensure your message is clear. Poor audio can make even the best video feel unprofessional.
• Editing: Use beginner-friendly editing tools like iMovie or Adobe Premiere Rush to polish your videos.

But why take on the burden of production alone? With JSB Video, you can rely on our professional team to handle every detail. Whether it’s setting up the right lighting, capturing crystal-clear audio, or ensuring flawless edits, we make sure your video looks and sounds professional from the start—so you can focus on running your business.

5. Be Consistent with Your Content

Consistency is key to building a strong video marketing presence. A single video might grab attention, but regularly sharing valuable content is what builds loyalty and keeps your audience engaged.

At JSB Video, we work with you to develop a content calendar that fits your schedule and resources. Whether it’s weekly educational videos on Instagram or monthly brand storytelling pieces on YouTube, we’ll ensure that your content strategy is aligned for long-term success.

6. Distribute Your Videos Strategically

Once you’ve created a great video, make sure it gets seen by the right people! Different platforms offer different opportunities for exposure, so think strategically about where you distribute your content.

• Social Media: Platforms like Instagram, TikTok, and LinkedIn are great for shorter, engaging content. Use hashtags and tag relevant accounts to increase your reach.
• YouTube: Perfect for longer-form content, such as tutorials or deep-dive discussions.
• Your Website: Add videos to your homepage, product pages, and blogs to keep visitors engaged and boost your SEO.
• Email Marketing: Including the word “video” in your email subject line can increase open rates by up to 19%. Share your latest videos directly with your subscribers to nurture leads.

JSB Video can help you create a distribution plan to maximize your video’s visibility and impact across multiple platforms. We’ll ensure your video content reaches your target audience effectively, wherever they are.

7. Analyze and Improve

After posting your videos, analyzing their performance is crucial to understanding what works and what doesn’t. Look at metrics like:

• Views
• Engagement (likes, shares, comments)
• Click-through rates (if you include a call to action)

At JSB Video, we provide insights and data-driven recommendations to help you refine your video marketing efforts. We track your video’s performance and offer strategies for continuous improvement, ensuring that every video brings value to your business.

Final Thoughts: Why Partner with JSB Video?

Getting started with video marketing doesn’t have to be difficult—and you don’t have to do it alone. By partnering with JSB Video, you’ll have access to a team of experts dedicated to creating content that aligns with your brand’s goals, resonates with your audience, and drives real business results.

We make the process seamless, from planning and production to distribution and performance analysis. Whether you’re creating your first video or scaling your content strategy, we’re here to help.

Ready to take the plunge? Start small, stay consistent, and focus on creating content that truly resonates with your audience. Need help getting started or refining your video strategy? Reach out for a free consultation, and let’s explore how video solutions can transform your business.