Video Works—Here’s Where to Start
When a local service-based business is ready to grow, video can be one of the most powerful tools in their marketing toolbox. At JSB Video, we often work with small business owners who are experts at what they do—but aren’t sure where to start when it comes to content creation.
That’s where we come in.
If you’re building your brand online, these are the three foundational videos we recommend creating first.
1. About Us Video
People do business with people. An “About Us” video puts a face to the brand and gives your audience a chance to connect with the story behind your business.
What to include:
- Why you started
- What sets your business apart
- Your values and mission
- Real people from your team
Pro Tip: Film this on-site to show your workspace or client interactions—it builds trust.
2. Client Testimonial Video
A well-shot testimonial adds credibility to your brand. It lets your satisfied clients speak for you, reinforcing the value of your services through authentic, unscripted feedback.
What to include:
- The problem they were facing
- How your business helped
- The result they experienced
These videos are especially effective on landing pages and in paid ads.
3. “What It’s Like to Work With Us” Video
Many customers hesitate to book because they’re unsure of what to expect. A short video walking them through your process removes that friction.
What to include:
- Step-by-step explanation of your service
- Behind-the-scenes footage
- Friendly, welcoming tone
Think of this video as a virtual handshake—it helps people feel prepared and confident before reaching out.
Consistent Content Builds Confidence
Once those core videos are in place, it’s time to keep the momentum going. You don’t have to post every day, but showing up regularly with lightweight, authentic content helps keep your business top of mind.
Here are five types of ongoing video content that work especially well for local businesses:
1. Time-Lapse Videos
Capture your team at work and speed it up. Whether you’re landscaping a yard, detailing a car, or installing cabinets, these clips showcase your craft in a dynamic way. Pair with trending audio or text overlays to boost visibility.
2. Project Highlights
Create short talking-head videos that walk through recent jobs. Include before-and-after visuals, customer feedback, or details about the scope. It’s a great way to show your expertise without being salesy.
3. B-Roll with Text
Film candid moments of your process—loading up the truck, prepping for a job, interacting with clients. Overlay short, punchy text that explains what’s happening or highlights service benefits.
4. Quick Tips or FAQs
Answer questions you get all the time. For example:
- “How often should I schedule maintenance?”
- “What’s the difference between X and Y?”
- “How do I prepare for your visit?”
Keep it short and educational.
5. Team Spotlights
Feature the people who make your business run. A quick intro of team members, what they do, and what they love about the job makes your brand more relatable—and more memorable.
Video Is the Foundation—Ads Are the Accelerator
Once you’ve got your content, you can amplify it through targeted advertising or use it across your website, social media, and email marketing. If you’re working with a limited budget, focus on lead generation. If you’ve got room to grow, consider:
- Profile visit ads to grow your audience
- Retargeting ads using testimonial clips
- Awareness ads using your “About Us” video
Even a modest ad strategy can help you reach new audiences and drive more qualified leads.
Ready to Grow with Video?
If you’re ready to bring these ideas to life, we’re here to help. Whether you need full production or just guidance on what to film, JSB Video can help build a video strategy tailored to your goals.
👉 Book a free strategy call and let’s map out your next move.
