Most Businesses Only Get One Video—Then Miss the Moment
You plan an event. Hire a photographer. Maybe get a recap video a few weeks later.
That’s fine.
But it’s not enough.
Meanwhile:
- The Masters posted 33 times in a single day
- Coachella dropped 50+ pieces over one weekend
- Wimbledon shared over 1,000 posts during their last tournament
These aren’t just posts—they’re intentional moments designed to be filmed, clipped, and shared. The content is baked into the event.
We’re not saying your business needs to go viral. But you can get more value from your events with a few small adjustments.
The secret? Planning for content from the start—and capturing it smartly.
Build a Simple, Repeatable Content Strategy
At JSB Video, we work with business owners, marketers, and event organizers who don’t have massive budgets or full in-house teams. What they do have is a desire to make their events work harder—and we help them do just that.
This strategy works for more than just music festivals or sporting events.
It can elevate all kinds of business and community events, including:
- Conferences & expos
- Grand openings
- Ribbon cuttings
- Trade shows & brand activations
- Client appreciation events
- Internal all-hands or team trainings
These aren’t just gatherings. They’re opportunities to create weeks’ worth of content—if you plan for it.
Even a 3-hour business luncheon can yield:
- 1 highlight video
- 5 short-form reels
- 2 interviews
- Behind-the-scenes footage
- Client soundbites
- Social photo dumps
Even with a half-day shoot, you can walk away with:
- A highlight reel
- 2–3 short videos for social
- A mini-interview
- Behind-the-scenes b-roll
It’s not about filming more.
It’s about filming smarter.
🎬 7 Content Ideas You Can Actually Use
(And You Don’t Need a Festival Budget to Do It)
1. Quick Photo & Video Recaps
You don’t need a multi-cam team. A single videographer and a phone-savvy assistant can shoot real-time clips and photos to post during your event. These go straight to your Stories or carousels while the energy is still high.
2. Simple Behind-the-Scenes Clips
We’re not talking full-scale vlogs here. Just real, authentic moments: your team setting up, speakers prepping, guests arriving. This kind of content builds trust and shows off the personality of your brand.
3. One-Question Interviews
One question. One minute. That’s all it takes to get a testimonial or fun moment with a client, team member, or guest. No lights or big setup required—just a quiet corner and a good mic.
Check out how Coachella used this strategy with a bold brand activation— View the clip
4. Top Takeaways from Talks
Got a speaker or presentation happening? Clip 1–2 great quotes while it’s live. Add captions, your logo, and a call to action later. These make for strong, snackable thought leadership clips.
5. Stylized “Value Add” Moments
Think: beauty bar touch-ups, live sketch artists, mini product demos, or curated experiences like Travis Scott’s viral cage football. If your event has something engaging, make sure it’s designed to be filmed.
6. Team & Client Spotlights
It doesn’t have to be emotional or overly edited. Just capture someone from your team or a loyal client talking about what the event means to them. 30 seconds. One takeaway. Easy to post, powerful to watch.
7. Pre-Event Hype
Film a quick walk-through or teaser clip the day before the event. Show off the space, preview the setup, and invite people in. This builds buzz and drives last-minute RSVPs.
You Don’t Need Big Budgets—Just a Plan
Our clients aren’t Coachella.
They’re industry conferences, tech startups, non-profits, and local event planners.
They’re smart about their budgets and focused on ROI.
Want to turn your next event into a content machine—without overcomplicating things?
Book a free strategy call with JSB Video and we’ll walk you through what’s possible based on your goals and budget.
