You don’t need to be on every platform or post every day.

You need a smart, simple strategy that helps people:

• Find you

• Trust you

• Choose you

At JSB Video, we help local service-based businesses create videos that do exactly that—without the overwhelm. Whether you’re a roofer, chiropractor, cleaner, or contractor, this framework gives you everything you need to get started and stay consistent.

Your Video Foundation — 3 Videos That Do the Heavy Lifting

These three videos are your non-negotiables. They’ll live on your website, your social profiles, and in your sales process. If you only do one shoot all year, it should be for these.

1. About Us Video

Build a human connection in 90 seconds or less

Most people want to work with someone they feel they can trust. This video does just that.

You don’t need to rehearse a pitch—just speak from the heart. Talk about:

• Who you are and what your business does

• Why you started

• What makes your approach different

• What you love about serving your community

Show real footage of you and your team in action. Let people see your personality, your space, your process.

Use it on:

• Your homepage

• Social media bios

• Email signatures

• Retargeting ads

2. Testimonial Video

Social proof beats self-promotion—every time

A good testimonial removes doubt, answers objections, and builds credibility fast. Even one short story from a happy client can do more than a dozen blog posts or reviews.

You don’t need a full production—just a quiet place, good lighting, and honest answers to questions like:

• “What made you choose us?”

• “What was your favorite part of the experience?”

• “Would you recommend us to others?” (and why)

Focus on one client per video. Keep it natural, short, and specific.

Use it in:

• Proposals and follow-up emails

• Landing pages

• Paid ads

• Your Google Business profile

3. “What to Expect” Video

Eliminate confusion. Set clear expectations.

This is one of the most overlooked but effective videos you can make. It shows your client journey from first contact to final result.

Lay out the steps clearly:

1. Initial inquiry or consultation

2. Estimate or quote

3. Scheduling

4. Delivery or completion

5. Follow-up or ongoing support

This video helps answer the unspoken question:

“What happens if I book with you?”

Use it on:

• Your service or contact page

• Thank-you pages after form submissions

• Social posts during busy seasons

With these three videos, you now have:

• Your brand story

• Real client proof

• A clear path forward for new leads

They make you look buttoned-up, trustworthy, and approachable—without needing to explain things over and over again.

Awareness Content — Stay Top of Mind with Smart Social Video

Once your foundation is live, your goal shifts from “explaining” to “attracting.”

This is your top-of-funnel content. It introduces new people to your business, builds trust over time, and gives you a presence where your customers already scroll—without forcing you to post daily.

Let’s break down the four types of content that actually work:

Micro-Storytelling with Text Overlays

Short, visual stories your audience can understand without sound

Most people scroll on mute. That’s why videos with on-screen text and captions get more engagement. They also let you pack in a lot of meaning with minimal effort.

Ideas that work:

• A mini case study with before/after footage + text (“Client had an old fence—2 days later: brand new look”)

• “Quick Tip” videos (“3 things to know before hiring a contractor”)

• FAQs turned into short, text-driven explainers

You don’t even need to speak on camera. Pair clips with a trending audio track and animated text for an easy, effective format.

Behind-the-Scenes (BTS) Content

Show the work, not just the outcome

This is where you show the effort, skill, and care that go into what you do. You don’t need to be polished—just present.

Try filming:

• Morning prep before a job

• Ordering materials or packing a kit

• Driving to the site with a quick voiceover

• Cleaning up or celebrating the job well done

These clips humanize your brand, make your team more relatable, and subtly prove that you’re professional and consistent.

Short-Form Highlights (15–60 seconds)

Fast content. Big impact.

Short-form content is the king of engagement—and it’s not just for influencers.

Use this format for:

• Quick “before and after” transformations

• One-line testimonials

• A simple “here’s what we’re working on today”

• Your response to a trending question or topic in your industry

These clips are ideal for paid ads, especially with geo-targeting. You can even reuse footage from your foundation videos in new formats.

Video Series

Create a rhythm. Build anticipation.

A video series gives people a reason to come back—and gives you a structure to follow so you’re not reinventing the wheel every week.

Strong formats include:

• “Fix-It Fridays” (Weekly repair or service story)

• “Behind the Build” (Document progress over time)

• “Client Question of the Week” (One FAQ answered simply)

Keep each video under 60 seconds. Film multiple episodes in one shoot day and release them consistently.

Bonus: Each episode can double as an ad or blog embed.

How Often Should You Post?

Here’s a simple rule:

Be consistent, not constant.

For most service-based businesses, a good cadence looks like:

• 1–2 video posts per week on your primary platform

• 1–2 paid ads per month, rotated based on what performs

• 1-2 shoots every 4-6 weeks to keep your content library fresh

If you can’t post often, that’s okay. But make sure the content you do post:

• Tells a story

• Shows your face or your work

• Has a clear takeaway or message

And don’t forget—your best posts are worth boosting. Throw $50–$100 behind a testimonial or transformation video and see what happens.

Let’s Make It Happen

You don’t need to go it alone.

We help local service businesses:

• Script and film their foundation videos

• Batch content for social

• Edit and format for all major platforms

• Create high-converting video ads

We’ve done it for contractors, chiropractors, stylists, non-profits, and more—and we can do it for you, too.

Book a free strategy call today: https://calendly.com/jsbvideo/schedule-your-free-video-consultation-with-jsb-video