Testimonial and Training Video Production for Anagram
Africans In Sports
Background and Challenge
Anagram, a healthcare company based in San Francisco, specializes in helping eye care practices support their patients more effectively and freely. As the Head of Marketing and Partnerships, Steve Alexander sought a reliable partner to create high-quality video content for various purposes, including marketing, internal training, and developing branding opportunities. The challenge was to produce engaging and professional videos that would enhance Anagram’s digital presence and provide valuable resources for both their internal team and external audience.
Overview
- Project Name : Anagram Testimonial and Training Video Production
- Client : Anagram
- Category: Testimonial | Training
- Sub-Category : Brand Trust and Education
Solution and Execution
After an online search, Anagram selected JSB Video due to our high ratings, cultural fit, and alignment with the company’s values. We began the project by understanding Anagram’s specific goals and objectives. Our team was tasked with creating several short videos that included marketing content, internal training videos, testimonials, and social media clips.
JSB Video’s approach involved meticulous planning and execution to ensure that each video met Anagram’s high standards. We spent one day filming several interviews and b-roll at eye care specialists’ stores in the Pacific Northwest. The challenge for our team was speed and efficiency since there was a significant drive between the two locations. We had to keep on a tight schedule and move fast in order to fit both shoots into the day. Recognizing our extensive background in videography and editing, Anagram decided to extend our partnership beyond the studio creation. JSB Video was tasked with shooting and editing their first podcast series. This involved setting up the studio for optimal recording conditions, managing the technical aspects of the shoot, and ensuring the final edits were polished and professional.
Throughout the project, JSB Video maintained open and consistent communication with Steve Alexander and his team. We held regular in-person meetings, virtual sessions, and kept a steady flow of emails to discuss progress, address any challenges, and ensure that all deadlines were met. Even when the publication schedule was expedited, JSB Video managed to deliver high-quality results on time.
Results
The project was completed successfully within the budget and timeframe of January to February 2023. JSB Video produced a series of high-quality videos that were well-received by Anagram’s internal team. The outputs included:
Testimonials : We created several testimonial videos featuring satisfied patients and eye care practitioners. These testimonials provided social proof and highlighted the positive impact of Anagram’s technology, enhancing the company’s credibility and trustworthiness.
Training Videos : We developed a suite of internal training videos aimed at educating Anagram’s staff on the effective use of their technology and best practices in patient care. These videos were designed to be clear, informative, and engaging, ensuring that the staff could easily understand and implement the training.
Marketing Content : Our team produced dynamic marketing videos for various digital channels, including the company’s website and social media platforms. These videos showcased Anagram’s innovative solutions and their benefits, helping to attract new clients and retain existing ones.
Social Media Clips : To support Anagram’s online presence, we created short, engaging clips for social media platforms. These clips were designed to capture attention quickly and convey key messages about Anagram’s services and successes.
The positive feedback highlighted our attention to detail and impressive editing skills. The videos effectively supported Anagram’s marketing and training efforts, demonstrating our ability to deliver comprehensive and impactful video production services that align with client needs and timelines.
