Customer Testimonial Video for Growflo
Africans In Sports
Background and Challenge
Growflo, a leading provider of cloud-based greenhouse management software, aimed to create a compelling customer testimonial video that would resonate with potential clients at tradeshows, via direct communication, and on their website. They wanted to highlight the real-world benefits of their software through the experience of one of their satisfied customers, Cascade Tropicals. The project needed to feature the owner of Cascade Tropicals, Andrej Suske, and effectively showcase how Growflo’s software solutions help greenhouse operators streamline their operations.
Overview
- Project Name : Growflo Customer Testimonial Video
- Client : Growflo
- Category: Brand Storytelling
- Sub-Category : Testimonial
Solution and Execution
To meet Growflo’s objectives, JSB Video crafted a strategy that highlighted the broader issues faced by the agriculture industry and showcased how Growflo’s software provides solutions. This approach ensured the testimonial was not just about the software, but also about the overall impact on the business operations of Cascade Tropicals.
We coordinated closely with Andrej Suske, the owner of Cascade Tropicals, to schedule the on-location shoot. The narrative focused on Andrej’s insights and experiences with Growflo, emphasizing the software’s benefits and its positive impact on his business operations.
The video included a unique use of text on screen to emphasize the points made by Andrej. This technique enhanced viewer engagement and ensured the key messages were clear and memorable. We also incorporated existing stock footage to visually tell the story, combined with Andrej’s testimonials to create a cohesive and impactful narrative.
Results
The project was a resounding success. The final video effectively highlighted the benefits of Growflo’s software through Andrej’s testimonial, making it an excellent tool for tradeshows, direct client communication, and website display. The use of text on screen added a dynamic element to the video, making the key points more engaging and memorable for viewers.
Growflo reported positive feedback from viewers, noting increased interest and inquiries about their software following the video’s release. The professional and polished video helped Growflo strengthen its marketing efforts and support its expansion plans in the US.
The creation of learning modules from each event has further expanded the impact of our work, contributing to ERE Media’s online educational offerings. This has also resulted in increased revenue from online sales, with hundreds of paid online viewers per event. The positive feedback from ERE Media highlights our flexibility, professionalism, and ability to handle unplanned challenges with skill.
