In a recent podcast conversation, we unpacked one of the most common questions we get:
“Where should I actually be using my video content?”
It’s a fair question—especially after you’ve invested time, money, and creative energy into producing something meaningful.
What we’re seeing with our clients is simple: the most successful brands don’t stop at social media. They treat video like a multi-purpose business tool. One that can be used across the entire customer journey—from grabbing attention to closing deals.
Let’s break down the high-level ways our clients are using video right now
1. Websites That Work Harder
Your website is your digital front door. More and more of our clients are embedding video on key pages to:
- Capture attention quickly
- Communicate complex offerings
- Build credibility with real people and stories
Video works especially well on homepages, product pages, and about sections.
2. Sales Teams That Sell Smarter
From pre-recorded demos to personalized follow-up videos, clients are using video to support their sales process in more dynamic, scalable ways.
We’ve seen videos help:
- Warm up leads before the first call
- Reinforce proposals and pricing conversations
- Explain services clearly with visuals
A simple video can often do more than a 10-slide pitch deck.
3. Email Campaigns That Actually Convert
Clients are embedding short videos into email campaigns to improve click-through rates and re-engage leads who’ve gone quiet.
Types of videos that work well here:
- Testimonials
- Quick updates
- Product explainers
- Event invites
Stat to include: Video in email can increase click-through rates by up to 300% (source).
4. Events and Trade Shows That Stand Out
Whether they’re hosting or attending, our clients are using video at events to:
- Draw attention at booths
- Set the tone for keynotes or sessions
- Recap the event afterward for those who couldn’t attend
These types of videos can often be repurposed for social or internal use later—making the investment even more worthwhile.
5. Ads That Reach the Right People
Video ads are one of the most effective forms of digital advertising today. We help clients create goal-specific ads for:
- Brand awareness
- Lead generation
- Retargeting
- Event promotions
With the right targeting, video ads can keep your message in front of the people who matter most—without relying on algorithms alone.
Video Is No Longer Just a “Marketing” Tool
What we’re seeing across industries—from healthcare and real estate to nonprofits and startups—is that video is now central to communication.
Our clients are using video to:
- Educate new customers
- Train internal teams
- Showcase results
- Tell brand stories
- Recruit talent
- Pitch investors
In other words, they’re using video wherever communication matters.
Want Your Video to Work Smarter?
We help brands and businesses turn one great video into a whole ecosystem of impact—across platforms, departments, and goals.
Book a free strategy session with JSB Video to start building your video plan.
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