Series B Launch Video for Gradial

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Overview

• Project: Series B Launch Video
• Client: Gradial
• Category: Funding Announcement Video
• Sub-Category: Tech / AI / Enterprise SaaS

• Location: Seattle, Washington

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When Seattle AI startup Gradial closed its $35 million Series B, the announcement was already a big story. The harder job was making the video match the moment: founder-led, enterprise-credible, and ready to carry the story beyond the press cycle.

We produced the launch video under embargo, coordinating all four co-founders and integrating existing enterprise testimonials from AWS and T-Mobile, all delivered ahead of a Wednesday morning press release.

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The Challenge

Funding announcements are high-visibility moments with very little margin for error. Gradial needed a video that could do several things at once: introduce all four co-founders, explain the company's position in a crowded AI market, and show real enterprise traction, all under a strict PR embargo with a fixed launch date.

The stakes were high. Gradial's customers include AWS and T-Mobile. The round was backed by VMG Partners and Madrona. The video had to hold up against that context and feel credible to both investors and enterprise buyers seeing the company for the first time.

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Our Approach

We worked with Gradial to develop a script that gave each co-founder a distinct role in the story. CEO Doug covered vision and the announcement. COO Anup addressed the execution problem Gradial solves. CGO Anish spoke to market timing. CTO Deip handled technical differentiation. That structure let the video cover a lot of ground without feeling scattered.

On the production side, we ran a four-person interview setup with professional audio, teleprompter support, and post-production designed to integrate existing enterprise testimonial footage without visible seams. Motion graphics highlighted the customer results that mattered most to enterprise buyers: T-Mobile reducing campaign execution from 1,000+ hours to 30 minutes, and AWS migrating 15,000 pages in six months instead of two years.

What made this work: treating the video as a messaging document first and a production project second. Every decision, from script structure to graphic callouts, served the story Gradial needed to tell.

The Result

The final video launched on schedule alongside Gradial's press release, marking a $35M raise and a reported $350M valuation. But the deliverable was designed to work harder than a one-day news cycle.

Gradial left the project with a full content suite:

• A flagship Series B announcement video for the press launch
• Founder-led clips cut for social and PR distribution
• Enterprise proof point segments for sales conversations
• Reusable assets ready for future campaigns and investor materials

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The real outcome: a single production that gave Gradial's marketing, PR, and sales teams content they could each use independently, without going back to the camera.

Planning a funding announcement, product launch, or company milestone? We produce founder-led corporate videos that are built to work across PR, sales, and marketing, not just for launch day.

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