Trade Show Storytelling for Pelican Robotics & NPSG Global

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You can see all of the Pelican Robotics & NPSG Global videos by clicking here.

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Overview

• Project: ProMat 2025 Trade Show Video & Photo Coverage
• Client: Pelican Robotics & NPSG Global
• Category: Trade Show Video Production / Corporate Event Coverage
• Sub-Category: Event Media Package
• Location: Chicago, IL (McCormick Place)

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JSB Video delivered full-service trade show video production and photography for Pelican Robotics and NPSG Global at ProMat 2025, one of the largest manufacturing and supply chain events in North America. The result: a complete content library that extended the value of their trade show investment well beyond the show floor.

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Background & Challenge

ProMat 2025 drew more than 50,000 attendees to McCormick Place in Chicago, making it one of the most competitive trade show environments in the logistics and supply chain industry. Pelican Robotics and NPSG Global partnered to exhibit together, sharing a booth focused on warehouse automation and fulfillment innovation.

The challenge went beyond just showing up with cameras. Both brands needed a trade show video production team that could:

• Capture live product demos, team interviews, and real booth interactions simultaneously
• Deliver platform-ready content for two distinct brands with separate visual identities and messaging
• Turn around edited assets quickly enough to use while the event was still generating momentum
• Operate efficiently in a high-traffic environment without disrupting the booth experience

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Generic event coverage wasn't going to cut it. They needed purposeful, story-driven content that would hold up in sales conversations, LinkedIn feeds, and product marketing long after the show ended.

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Our Role

JSB Video served as the embedded trade show video and photo production team for both brands across the ProMat 2025 show floor. We planned the shoot in advance to balance structured capture with run-and-gun flexibility, so nothing important slipped through during the busiest moments.

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What We Captured

• Live product demo footage showcasing automation technology in action
• On-camera team interviews with key stakeholders from both brands
• Organic booth interactions and attendee engagement moments
• High-resolution photography for immediate marketing use

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What We Delivered

• Brand-specific highlight reels for post-show marketing and brand storytelling
• Product demo videos for sales follow-up and product pages
• Interview clips for LinkedIn content and thought leadership
• Social recap video (fast-paced) for organic social and paid campaigns
• "We're here" teaser video for real-time event promotion
• Edited photography for press, email, and digital marketing

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Every deliverable was tailored to each brand's visual identity. Raw assets were delivered within days of the event, with edited content following shortly after, so both teams could activate while the ProMat conversation was still live online.

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Results

"He moved through the busy show floor with confidence and ease... Every clip was clean, well-edited, and aligned with our messaging." - Justin Swiderski, Sales & Partnership Manager, Pelican Robotics

Pelican Robotics and NPSG Global left ProMat 2025 with a complete trade show content library, not just footage. The videos and photos were put to work immediately, supporting:

• Lead follow-up: Sales teams used demo videos and highlight reels in post-show outreach
• Social media campaigns: LinkedIn posts kept both brands visible after the event ended
• Ongoing product marketing: Demo footage and interview clips continued to serve as reusable assets for months after the show

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The project is a clear example of what purposeful trade show video production looks like: not a highlight reel for its own sake, but a strategic content investment that keeps generating value long after the event ends.

Heading to a trade show? Request a proposal and let's talk through what coverage could look like for your team.