You’ve Built a Community—Now Speak Their Language

You’ve found your people.

Maybe they follow you on LinkedIn.

Maybe they engage with every Reel on Instagram.

Or maybe they discovered you on TikTok.

But here’s the thing: not all platforms are built the same—and your event content shouldn’t be either.

This guide will help you tailor your event content strategy to the platform where your audience already lives—so you get more visibility, engagement, and results without wasting content.

Not sure what types of content to create at your event in the first place?

Check out our guide to 7 Event Content Ideas Inspired by Coachella for creative inspiration that works across industries.

Start With the Platform That Matters Most to Your Brand

At JSB Video, we know not all clients need to be everywhere.

They just want to show up better on the platforms that matter most to them.

That’s why we build platform-first video strategies. We tailor your event content based on where you’re already showing up—whether that’s LinkedIn, Instagram, or TikTok—and shape your clips for that space from the start.

Here’s how that works:

If LinkedIn Is Your Platform of Influence

You’re focused on:

→ B2B visibility

→ Thought leadership

→ Professional storytelling

Create:

• Speaker soundbites with clear subtitles
• Leadership interviews and company highlights
• Behind-the-scenes of your team in action
• Culture-building content that feels authentic and smart

Style Tips:

• Clean, polished editing
• Branded lower-thirds and logos
• Captions optimized for silent playback

Ideal Content Types:

• 60–90 second expert clips
• Recaps of talks or takeaways
• Team intros and milestone moments

If Instagram Is Your Virtual Home Base

You’re focused on:

→ Community connection

→ Branded storytelling

→ Aesthetic, shareable content

Create:

• Reels with bold text and trending sounds
• Story-ready behind-the-scenes clips
• Visual carousels with speaker quotes or crowd highlights
• Branded activation footage that pops in-feed

Style Tips:

• Crisp visuals and thoughtful motion design
• Edited to feel current, not overdone
• Engaging from the first second

Ideal Content Types:

• 15–45 second vertical Reels
• 5–10 slide carousels
• Event wrap-up or teaser montages

If TikTok Is Your Engine for Discovery

You’re focused on:

→ Reach & brand awareness

→ Playful, human-centered content

→ Viral potential

Create:

• “POV” moments and behind-the-scenes chaos
• Confessional interviews or surprise Q&A
• Trendy sound-driven edits
• Crowd reactions, challenges, and raw moments

Style Tips:

• Keep it raw and real
• Shoot vertically, fast, and close-up
• Let the audience feel like they’re there

Ideal Content Types:

• 7–30 second fast cuts
• Trend-based content featuring your activation
• Comment response videos

One Event. One Platform. One Strategy That Works.

You don’t need to be on every platform.

You just need to own the one where your audience already lives.

We’ll help you plan for that from the very start—so everything we shoot is intentional, shareable, and worth your investment.

👉 Book a free strategy call with JSB Video

Let’s build your event content strategy around your audience—not someone else’s algorithm.