Testimonial and Training Video Production for Anagram

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Overview

• Project: Anagram Testimonial and Training Video Production
• Client: Anagram
• Category: Testimonial / Training
• Sub-Category: Brand Trust and Education
• Location: Washington State

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Anagram needed a scalable video content system to support eye care practices across the Pacific Northwest. That meant patient-facing testimonials, internal training videos, and short-form social assets, all produced consistently across multiple filming locations on a compressed timeline. Here is how we built it.

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Background & Challenge

Anagram is a healthcare technology company that helps eye care practices navigate insurance and billing so they can focus on what matters: patient care. As the company scaled, their marketing team faced a familiar but difficult problem. They needed professional video content that could speak to multiple audiences at once, including patients, partner practices, and internal staff, without looking or feeling like three separate brands.

The scope was significant. Anagram needed testimonial videos that would build credibility with eye care providers, training content that could standardize education across a distributed team, and short-form social clips, all on a compressed timeline and across multiple filming locations throughout the Pacific Northwest.

The real challenge was consistency. Producing that range of healthcare video content across locations, without sacrificing visual quality or narrative coherence, required a production partner who could plan strategically and execute without friction.

Our Role

We partnered with Steve Alexander, Anagram's Head of Marketing and Partnerships, to plan and execute a multi-video production strategy from the ground up. The goal was to build a content system, not just deliver individual videos, so every asset could serve its specific audience while staying visually and narratively aligned with the rest.

Multi-Location Production Across the Pacific Northwest

The production centered on a full day of filming at eye care practices across the region. We managed travel logistics, coordinated with multiple locations, and kept the shoot on schedule without compromising the quality of any individual interview or b-roll sequence. Working in real clinical environments required flexibility and precision, adapting quickly to each space while maintaining a consistent look across every location.

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A Content System Built for Multiple Audiences

Every asset was purpose-built for its audience while sharing the same visual language, so Anagram's brand felt unified whether someone was watching a patient-facing testimonial or an internal training module.

From a single production day, we delivered four distinct asset types:

• Testimonial videos featuring eye care providers speaking directly to Anagram's impact on their practice and their patients
• Internal training videos designed to standardize onboarding and education across Anagram's distributed team
• Marketing assets tailored for outreach to new partner practices
• Short-form social clips cut from existing footage, maximizing the return on each shoot day

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Expanding into Podcast Production

As the relationship grew, Anagram expanded our scope to include their first podcast series. We handled studio setup, technical execution, and full post-production, giving their team an entirely new content format without adding internal production overhead or complexity.

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Results

The project was delivered on time and within budget, resulting in a versatile library of healthcare video content used across Anagram's marketing, training, and internal communications channels.

What the Work Delivered

• Testimonial videos that strengthened credibility with eye care practices and patients across the Pacific Northwest
• Training content that standardized education and best practices across a distributed internal team
• A short-form social library built from existing footage, extending the value of every shoot day
• A completed podcast series launched without adding internal headcount or production complexity

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"We were amazed by their attention to detail… They showed strong motivation to deliver a quality product on time." — Steve Alexander, Head of Marketing and Partnerships, Anagram

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The feedback from Anagram's team reflected what we aim for on every project: a production partner who shows up prepared, adapts under pressure, and delivers polished results regardless of the logistical complexity involved.

This engagement is a clear example of JSB Video's approach to testimonial and training video production for healthcare brands. We build content systems that serve multiple purposes, scale with the client, and hold up visually across every channel they are used in. If your organization needs video content that works harder than a single campaign asset, let's talk.