Introduction
The world of video marketing is changing. As we enter 2023, here are five video trends that you should watch out for:
1. Increasing popularity of virtual events
Virtual events are becoming increasingly popular. Instead of holding an actual event, brands are using social media and streaming platforms to host virtual events that can be viewed by the public or their audience at large.
For example, in 2019, Facebook Live announced that it was hosting its first-ever virtual reality awards show for influencers. This is just one example of how brands are embracing this trend and leveraging it to engage audiences in new ways.
Virtual events can provide a more immersive experience than traditional physical events because they allow participants to feel like they’re part of the event from any location and time zone. They also increase brand awareness by allowing you access to audiences who may not otherwise attend your live event or convention. And lastly, virtual events increase sales and profits by providing access to attendees far and wide by selling virtual tickets.
2. More educational and informational videos
Educational videos are going to be huge in 2023. You can use them to:
- Answer FAQs
- Demonstrate how to use your products
- Generate leads, sales, and subscriptions
Educational videos are one of the best ways for brands to attract new customers, retain existing ones, and improve their brand authority. They can also help you rank higher in search engine results (SEO). That’s because educational content is great at building trust with your audience by providing useful information that helps them solve a problem or make an informed decision about a product or service.
The best educational videos are short, concise and to-the-point. They don’t rely on flashy graphics or fancy production equipment; instead they focus on clearly communicating your message in a way that’s easy for viewers to understand.
There are many different types of educational videos, including: Tutorials – These explain how to use a product or service. How-to guides – These show viewers step-by-step instructions for completing a task. Infographics – These are visual representations of data that help you process and retain information more easily than just reading it in text form. Interviews or guest posts by experts in your industry
3. Video podcasts will become all the rage
Podcasts are a great way to share information, build an audience and grow your brand.
The podcast industry has grown by more than 100% since 2017, driven largely by the rapid adoption of smart speakers. In fact, according to Edison Research’s Podcast Consumer 2018 Report, half of all Americans own smart speakers and listen on average four times per week.
Podcasts have become a popular form of content for many reasons: they’re quick and easy to produce; they provide an opportunity for hosts and guests to connect with listeners on a personal level; they can be consumed anywhere at any time; they make it easy for listeners who don’t have time in their schedule for a long-form video or audio series but still want something valuable from their favorite brands (like you!).
JSB Video expects more and more brands to look to podcasts as a quick and easy way to create content and push out quality information to their audience.
For example, you can create an introductory podcast episode that explains what your business does and why it matters to your audience. You can also interview one of your customers or employees and ask them about their experience with your brand—this way, listeners will learn more about why they should care about what you have to say.
You can also create an audio-only version of your content by recording a podcast episode that covers the same topic as one of your videos. This allows you to reach listeners who prefer podcasts over video but don’t have time to watch long-form content on YouTube.
4. Companies with YouTube series will take over the internet
YouTube is the second most popular website in the world, so it’s no surprise that marketers are trying to use it to their advantage as well. Originally, YouTube was simply a way to show off your funny videos or music videos. Nowadays, however, companies have started creating multiple-episode series on YouTube and posting them on their channels. Some of these series have thousands of views within hours of being posted.
Companies can use series as a way to engage their audience and create a brand image for themselves through content marketing. They can also use these videos as an educational tool for potential customers who want more information about company products or services before purchasing anything from them. In addition, some companies like BuzzFeed are using video series as part of their sales strategy—by giving away free products or services at certain points during each episode which encourages viewers into buying something off Amazon later once they’re hooked on watching all four parts!
5. Using Videos For SEO Will Be A Must Have
It’s no secret that videos are a great way to get your content discovered, but did you know that using them in your SEO strategy can help you rank higher on search engines?
” The good news is, while it may not be easy, it’s something every business should consider. The reason is simple: Google and other major search engines prefer video over text as the primary means of providing information. This makes sense because most people want to see what they’re reading about before making decisions. For example, if someone searches for “How to use video to rank higher on google.” How to use video to rank higher on google”, they will likely click on links with videos showing how to use video to rank higher on google rather than links with text.
But there’s more! Not only do videos create a better user experience for users who find them online, they also give businesses an opportunity to rank in search engines like Youtube or Facebook as well as other places like Google Maps and Instagram Stories when used correctly!
Starting your strategy in 2022 will give you a competitive edge
Video marketing is growing in popularity, and emerging video marketing trends can help you keep up with the competition.
With these five trends, you’ll be able to stay ahead of the game and beat out your competitors!
